MLK City Edition
2020–21 · Nike Basketball × Atlanta Hawks
Role
Lead Nike Designer · Accountability Advocate
Premise
Honor Dr. Martin Luther King Jr. and Atlanta’s civil-rights legacy through a uniform and storytelling system grounded in meaning, not symbolism alone.
Contribution
Led the design and advocated across Nike, the NBA and Hawks partners for the commercial program to create direct community benefit.
Outcome
The program directed $100,000 from jersey sales to Atlanta’s Women’s Entrepreneurship Initiative, and the franchise later brought the uniform back.
